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by Robert Solomon | Aug 17, 2015 | CPG/Retail, Matchmaking. It's not even a good predictor of net sales, which is a more accurate representation of a company's overall financial health. The two key points were that take rates: Last week the Wall Street Journal ran an interesting article on Alibaba’s take rate. In general, though, the best e-commerce companies are those that sustain high take rates while keeping competitors at bay. The most simple formula for a retailer is to take the sales price charged to the customer and multiply it by the number of items sold. Gross merchandise volume (GMV) is another way for you to calculate your gross revenue that refers to the total volume in dollars of sales over a given time period on e-commerce sites such as eBay. Post was not sent - check your email addresses! Were there special factors in a given quarter, such as​ the sale of a property, that had a one-time impact on the company's bottom line. What Is the Return on Equity Ratio or ROE? There are a few ways to calculate GMV. PayPal's net take rate actually depends significantly on the choice of funding source that customers make, because if customers use a debit or credit card, then PayPal has to bear the costs that the card network company charges. Finally, take rate has a different meaning for marketing activity, including that done through e-commerce. Sorry, your blog cannot share posts by email. See you at the top! Additionally, GMV doesn't include discounts or returns, or the cost of keeping and storing inventory before it's sold. What are Business Earnings and How are They Calculated? However, for purchase payments, the seller pays 2.9% plus $0.30 per transaction regardless of the funding source -- meaning that PayPal gets to keep extra profit if buyers use a bank account rather than a card. Signup today for free, and receive email notifications about Bob's new insights. Of course, Alibaba has a B2B marketplace (that is how they started), but the take rate they report is not based on the Alibaba B2B marketplace, it is based on Tmall which is B2C (like Amazon) and Taobao which is C2C (like eBay). The week before last, I blogged about the “take rates” associated with various B2B Commerce Platforms. Dan Caplinger has been a contract writer for the Motley Fool since 2006. Long before e-commerce began, intermediaries have charged money to link buyers and sellers of goods and services. And Taobao did not charge transaction fees to start, just advertising fees for merchants. Alibaba is saying it is focused on growth, not margins. For online marketplaces like what Amazon and eBay offer, the take rate refers to the fees and commissions that the companies collect on sales by third-party sellers. existing month x 12). Their hope is that once they gain dominance and drive others out of the market, they can perhaps wield that market power to raise rates. GMV is a measure of the total value of all items sold on an online store or marketplace. By comparison, the take-rate for food delivery is around 15% (without delivery) to 30% (with delivery), while Booking.com’s take-rate is roughly 20-30%. I do not sell or share your information with anyone else. Stock Advisor launched in February of 2002. This would work out to a take rate of 3%. There are a few ways to calculate GMV. Often, marketing costs are based on the number of people clicking through, and it's then up to the company to convince those people to buy a product. For its part, Alibaba makes it clear they are focused on maximizing Gross Merchandise Volume (GMV) and buyers not take rate. Amazon’s take rate is around 10-15% depending on the category. Let's conquer your financial goals together...faster. For instance, if a buyer spends $100 on a product, a payment services company might pay the seller $97, keeping the remaining $3 as a fee. The second way it is used is as an indicator of the total volume of sales by an individual seller over a recent period of time, as a method of monitoring sales performance and business health.

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